The wonder years, that was the idea behind the designs. Apolo is one of the main Barcelona concert venues, and a Barcelona institution. Apolo, as it's known today, was created in 1992, same year than Barcelona olympic games. There's a generation that has grown since then, and it has seen the olympic games, has played Atari videogames and, the oldest ones, have experienced the NASA phenomena.
Olympics games changed Barcelona and were a shift to create the city we know today. Apolo changed the music scene and helped locals to get to know the best international indie bands. Both were a huge help in boosting the Barcelona brand.